Improving the Google Merchandise Store
In this project, I shared the results of our analytics research on the Google Merchandise Store (Demo Account).
Background Description
This project was experimental in nature and is in no way affiliated with my current or previous employers.
In this project, I shared the results of our analytics research on the Google Merchandise Store (Demo Account). As the product manager responsible for the shopping experience, I analyzed data from various sources to uncover insights about our users and opportunities to improve the site. Some measurements observed during my analysis included: conversion rate, revenue per user, and average order value. These details tell a story about users lending us insights into ways to enhance and improve the product.
Product Management Concepts Used in Project
Key Performance Indicators (KPIs)
Universal Analytics
Reports Segmentation
Software Tools Used in Project
Universal Analytics - Google Merchandise Store
Google Slides
